Pixar has released fourteen number one box office hits in a row, and Disney Animation has experienced an impressive resurgence under Ed Catmull’s and creative genius John Lasseter‘s leadership. ‘Ed reveals, with common sense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation.Ed Catmull is a cofounder of computer animation film studio Pixar and the current President of Pixar Animation Studios and Walt Disney Animation Studios. And through this story, we learn what creativity really is. It is a book about how to build and sustain a creative culture with a unique identity. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, with behind-the-scenes examples from Pixar itself. Through its focus on the joy of storytelling, inventive plots and emotional authenticity, Pixar revolutionised how animated films were created. It was the start of a new generation of animation.
Nine years later and against all odds, Toy Story was released. When an early partnership with George Lucas led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986, he couldn’t have known what would come. As a young man, Ed Catmull had a dream- to make the world’s first computer-animated movie. Here, the founder of Pixar reveals the ideas and techniques that have made Pixar one of the most widely admired creative businesses, and one of the most profitable. ‘Just might be the best business book ever written.’ Forbes Magazine This is the story behind the company that changed animation forever. Part autobiography, part history of Pixar, part business book, Creativity Inc is an inspiring look at the role creativity plays in one of the most successful media businesses the world has ever seen
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